Shein's elusive boss hails Chinese roots in rare public appearance

Source: BBC News 路 Published: February 25, 2026

His speech follows years of the firm focusing away from China as it moved its headquarters to Singapore....

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Shein's elusive boss hails Chinese roots in rare public appearance BBC News 路 Feb 25 Shein's elusive boss hails Chinese roots in rare public appearance BBC News 路 Feb 25
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